February 28, 2010
Powell Creative, Inc. Earns Top Honors in Local ADDY Competition
Multiple Awards Include “Interactive Best of Show”
Powell Creative, Inc., a Jonesboro marketing and graphic design firm, was recently honored for creative excellence with 14 advertising awards (ADDYs) at the American Advertising Federation (AAF)-Northeast Arkansas celebration held February 27 in Jonesboro.
The company, along with Pleth — web site developers, snagged one of the coveted “Best of Show” honors in the Interactive category for its concept and design of the Belle Corn website. Powell Creative’s ADDYs—five gold awards, five silver and four bronze—make them the most recognized company in this year’s competition.
“It’s always a thrill for our work to be acknowledged by our peers,” said Melissa Powell, the company’s co-owner and creative director. “We’re fortunate to have an engaged group of clients who collaborate creatively with us on extraordinary projects. They deserve a lot of the credit.”
Entries were judged in Dallas by representatives of the AAF 10th District. Gold award winners are automatically forwarded to the District competition later this spring to compete with local chapter winners throughout Texas, Oklahoma, Louisiana, and Arkansas. Powell has garnered district-level ADDYs for the last three years.
A breakdown by category and client of the 2010 ADDYs earned by the Powell Creative team follows:
GOLD ADDY AWARDS
Interactive Media, Website - Cullum Seeds-Belle Corn (Best of Show for category)
Interactive Media, Website - Cullum Seeds-Armor/Delta King
Specialty Advertising - Influence Media Network
Consumer Trade Publication, Spread, Color - Cullum Seeds
Photography, Digital Enhancement - Cullum Seeds
SILVER ADDY AWARDS
Specialty Advertising - Cullum Seeds
Consumer Trade Publication, Full-Page, Color - Cullum Seeds
Public Service, Brochure - March of Dimes
Logo - Cache River Valley Seed
Logo - Influence Media Network
BRONZE ADDY AWARDS
Specialty Advertising - Cullum Seeds
Consumer/Trade Campaign, Color - Cache River Valley Seed
Newspaper, Full-Page, Color - St. Bernards Development Foundation
Self-Promotion, Invitation - Powell Creative, Inc.
Powell Creative, Inc. is enjoying its fourth year in business as a national provider of creative design, advertising and marketing services. The creative team may be reached at 870.932.9168 or online at www.powellcreativeinc.com. Visit AAF-Northeast Arkansas at www.neaadfed.org.
With over 60,000 entries annually, the ADDY® Awards are the world’s largest, and arguably toughest, advertising competition. Sponsored by the non-profit AAF, the ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels. It is the only creative awards program administered by the advertising industry for the industry.